How we work
- I have a team and a proven work model
- I protect businesses from expensive management mistakes
- We work for outcomes, not for clocked hours
- Each team member has a minimum of 8 years of practical experience
External operations for fashion and apparel brands
A manageable business
Predictable results
I integrate into your operations, build a financial model, align team incentives, and turn chaos into a system
Focus on outcomes, not activity
There are two paths: chaos and burnout, or systems and control. I work with the second.
Roman Petukhov
What clients come with
Do you recognize your business?
Cash gaps
Money is there, then suddenly it's gone. Unstable cash flow blocks growth and drains focus.
Operational chaos
Everything depends on you. Decisions are made on the fly. No system, no planning, only constant reaction.
Weak team
Key people are missing or leave quickly. Tasks stall. Nobody owns the result.
Lack of control
You have numbers, but no clarity. The business grows while control gets weaker. Strategy exists only in your head.
I embed into the business, not just advise from the outside.
What I do as an external operations partner
Systematic work
Systematic work
across key areas
Planning
I plan tasks, resources, and timelines in advance so work runs without last-minute firefighting.
Processes
I document and standardize operations so the business stops depending on specific individuals.
Team
I assess the current team, fill key roles, and build a clear system of motivation and accountability.
Contractors
I audit contractors, replace weak ones, and set clear operating agreements.
Analytics
I implement management reporting. Numbers become a decision tool, not just an archive.
Financial model
I build a financial model, eliminate cash gaps, and create a predictable cash position.
I work by task, not by the hour
How we work
Three stages to a stable result
1
Audit
In-depth analysis of the business: finances, processes, team, contractors
- Financial audit
- Operation card
- Drain and growth points
2
System build
Changes are implemented by priority, without stopping daily operations.
- Processes and regulations
- Team and KPIs
- Financial model
3
Sustained profitability
The business runs by system, not by heroics. Cash flow becomes predictable.
- Transfer of control
- Checkpoints
- Support on request
A business that runs without you is not a dream. It is the objective.
Results
What changes after engagement
Cash flow
Cash flow stabilizes. Cash gaps are usually eliminated within the first months of work.
Margin
Margin growth due to cost audit, revision of conditions with contractors and team optimization
Control
Business becomes transparent: numbers are clear, processes are recorded, and clear owners are assigned
Planning
All key tasks, resources, and timelines are agreed in advance, not at the last minute.
Lower stress
The team works more calmly: fewer fire drills, more predictability and control
Decision speed
Key decisions are made faster: roles and responsibilities are clear, and management metrics are tracked in a consistent cadence
"After the audit, it became clear: we were making good money, but losing it without a system. In three months, we moved cash flow from negative to +18%."
- Founder of a clothing brand, Moscow
Honestly about the format
Who this format is for
A strong fit if you:
- Ready for systemic changes
- Value specifics and objective feedback
- Want to move away from manual control
- Operate in fashion/apparel or related niches
- Build a business for sustainable profit, not for busyness
- Have revenue above 30M RUB/year or are preparing to launch a fashion brand
Not a fit if you:
- Want recommendations without implementation
- Are at day-zero with no revenue and no readiness for structured work
- No willingness to change processes
- Expect results in 2 weeks
- Expect profit without investments and systematic work
Common requests
Operations consulting
Core tasks:
- Outsourced external operations management
- Audit and process optimization
- Bringing a brand out of the cash gap
- Visual merchandising consulting
- Remote work with clients worldwide
- Optimization of payroll and staff motivation
- Inventory and merchandise flow optimization
Growth scenarios:
- Operations + email marketing for apparel brands
- Operational consulting for investor-backed startup brands
- Scaling brands in the 30-100M RUB revenue range
- Sync between marketing and operations
- Buying matrix and production calendar setup
My team
A strong team works as one system
Team structure: every role is connected. Click any specialist to see their area of ownership.
Current Focus
Integrated system
The team synchronizes assortment, finance, marketing, and operations in one rhythm.
Why this format is more cost-effective
I don’t enter the business as one specialist,
but as a ready-to-run operations unit
What you get
01
External operations leadership
02
A ready team
03
Kickoff the day after agreement
Investments
Work formats
Each package is built for a specific goal. No overpaying for extras.
Consultation
$1,000
- Analysis of your specific situation
- Clear conclusions and priorities
- Specifics, not general advice
Start
from $5,000
Everything in Consultation plus
- Audit of operating systems and finances
- Assortment and team analysis
- Roadmap with priorities
Full cycle
from $20,000
or $10,000/month
Everything in Start plus
- Turnkey operational management
- Financial model and cash flow
- Team and motivation system
- Embedding as external COO
Affiliate
from $10,000
or $7,500/month
Everything in Full Cycle Plus
- Email marketing and e-com
- Top 3 partner in Russia and CIS
- Sales channel synergy
Additional payment for any package
Crisis management (when everything is on fire)
24/7 mode, strict deadlines, high stress - paid separately
+$4,000 - $9,000
If there is no growth within 3 months, we part ways respectfully and without wasting time.
First step
Assess your brand's current situation
A short call is enough to understand whether collaboration makes sense. No obligations.
One conversation can reset the direction.