About

Roman Petukhov

Fractional COO for fashion brands

I take over the operations of clothing brands, the part that usually breaks as a brand grows: cash flow, buying and stock, team and incentives, contractors and management reporting. There are two ways to run a brand: through chaos and burnout, or through a system. I work with the second.

Discuss your case UAE page

17+years with clothing brands

7+years in operations management

30+store openings and launches: Russia, CIS, EU

12+brands brought to steady profitability

How I work

I work on outcomes, not hours
I work inside the business, not as an outside adviser
An audit in 2–4 weeks, then building the system in 4–8 months
No growth in 3 months? We part ways without penalties
Clients anywhere (UAE, Russia, CIS, Europe), remotely, in English or Russian

Case

After the diagnostics it became clear where the money was going. In three months the brand’s cash flow moved from negative to +55%.

Clothing brand, Moscow

Team

I work with a team of specialists, each with at least 8 years of hands-on experience: category manager, merchandiser, analyst, finance, accounting, retail, legal, tax, designer, product, pattern maker, buyer, marketing, SMM, copywriting, production, e-commerce, 1C accounting.

What I help with

Cash flow for fashion brands in the UAEMarketplace payouts, returns and seasonal buying: a cash flow you can see months ahead Buying and stock planning for fashion brands in DubaiA buying matrix and production calendar built around Ramadan, Eid, DSF and the slow summer Marketplace operations for fashion brands in the UAESelling on Noon, Namshi, Amazon.ae and Ounass without losing margin to payouts, returns and stock Launching a clothing brand in Dubai, from scratchStart a clothing brand in the UAE with operations that work from day one: cash, first collection, channels, team Fractional COO in Dubai: cost and how it compares to hiringWhat a fractional COO costs in the UAE and why it beats hiring a full-time COO for a clothing brand

Contact

Telegram @toms_sorry

Telegram channel “Fashion, money, 2 outcomes”

newfriend_@mail.ru

Self-employed in Russia · Tax ID 781131120180

Questions

Who is Roman Petukhov?

A fractional COO for clothing and fashion brands: he works inside a brand’s operations and builds cash flow, buying, stock, team and processes. 17+ years with clothing brands, 30+ store openings and launches, 12+ brands brought to steady profitability.

Which brands does he work with?

Clothing and fashion brands of established size (in Russia, from 30M RUB a year in revenue) and brands at launch that are ready for systemic change.

Where does he work?

Remotely, with clients anywhere (the UAE, Russia, CIS and Europe), in English or Russian.

How to get in touch?

Leave a request on petukhov.agency or write on Telegram: t.me/toms_sorry.

First stepNo obligations

Review your brand’s situation

A short call is enough to see whether working together makes sense. One conversation can change the direction

Telegram @toms_sorry newfriend_@mail.ru