Marketplace payouts
Noon, Namshi, Amazon.ae, Ounass pay out weeks after the sale. Money is in transit while you already pay for the next drop
Fractional COO for fashion brands in Dubai
I take over the operations of clothing brands in the UAE: cash flow around marketplace payouts and seasonal peaks, buying, stock, team and processes. Remotely, in your time zone
17+
years with clothing brands. Russia, CIS, Europe and the UAE
Count your leaks01
Where UAE brands lose money
Six local traps I check first
Returns & COD
Cash on delivery and high return rates stretch the cash cycle. Without a plan a good sales month ends with an empty account
Seasonal peaks
Ramadan and Eid, Dubai Shopping Festival, White Friday. Buy late and you miss the peak. Buy early and you sit in a cash gap all summer
Slow summer
June to August the tourist flow drops, but rent, payroll and stock costs keep running. The year has to be planned around it
VAT & corporate tax
5% VAT and corporate tax on profit above AED 375,000. Without management accounting margin quietly disappears in reporting
Mainland or free zone
The licence type and the 5% import duty into the mainland shape your channels, logistics and pricing, and the cash you need
02
How much are you leaking
Four questions about your brand, and a number for how much money you lose a year, in dirhams
M AED
%
Leaking per year
≈ AED 465k
9.3% of revenue · An estimate based on typical apparel brand numbers. The exact one comes after the review
- Excess markdownsAED 225k
- Cash stuck in old stockAED 140k
- Cash gaps: loans, missed purchases0
- Gut-feel decisions, no numbersAED 100k
03
How we work remotely
Calls in your business day, access to the numbers, weekly checkpoints
Audit
In-depth analysis of the business: finances, processes, team, contractors
- Financial audit
- Operations map
- Leaks and growth points
Stage 1, 2–4 weeks
System build
Changes implemented by priority, without stopping daily operations
- Processes and regulations
- Team and KPIs
- Financial model
Stage 2, 4–8 months
Sustained profit
The business runs by system, not by heroics. Cash flow becomes predictable
- Transfer of control
- Checkpoints
- Support on request
Stage 3, Ongoing
04
Pricing in AED
Each package fits a specific task. You don’t overpay for extras
01
Consultation
AED 3,700
- Analysis of your specific situation
- Clear conclusions and priorities
- Specifics, not general advice
02
Start
fromAED 18,500
Everything in Consultation, plus
- Audit of operations and finances
- Assortment and team analysis
- Roadmap with priorities
03
Full cycle
fromAED 73,500
or AED 37,000/month
Everything in Start, plus
- Turnkey operations management
- Financial model and cash flow
- Team and incentive system
- Embedding as a fractional COO
04
Partnership
fromAED 37,000
or AED 27,500/month
Everything in Full cycle, plus
- Digital marketing and e-commerce
- Marketplace and own-site sales
- Sales channel synergy
Add-on to any package
Crisis management (when everything is on fire)
24/7 mode, hard deadlines, high stress. Paid separately
+AED 14,500 – 33,000No growth in 3 months? We part ways with no hard feelings and no wasted time
05
Questions from UAE brands
Short and honest
01Do you work with fashion brands in Dubai if you are not based in the UAE?
Yes, remotely. We work through calls, shared access to sales, stock and accounting data, and weekly checkpoints. Dubai is GMT+4, one hour ahead of Moscow, so everything happens within your business day.
02What does a fractional COO do for a clothing brand in the UAE?
Takes over operations as a part-time head of operations: cash-flow planning around marketplace payouts and returns, a buying calendar built around Ramadan, Eid, Dubai Shopping Festival and White Friday, stock and pricing, team and incentives, contractors and management reporting.
03How much does it cost in AED?
Consultation: AED 3,700; Start (operations and finance audit, roadmap): from AED 18,500; Full cycle (turnkey operations): from AED 73,500 or AED 37,000 a month; Partnership with e-commerce: from AED 37,000 or AED 27,500 a month.
04Do you handle VAT, licences or free-zone setup?
Licences and tax registration are for a local corporate service provider and your accountant. I make sure the financial model, pricing and processes account for 5% VAT and corporate tax, and work together with your accountant so the numbers match.
05Do you work with brands that sell on marketplaces?
Yes. Marketplace payout terms, returns and cash on delivery stretch the cash cycle. I plan stock, buying and cash flow with that in mind, so a good sales month does not turn into a cash gap.
06How fast will we see results?
The audit takes 2–4 weeks; building the system takes 4–8 months. If there is no growth within 3 months, we part ways without penalties.
07Which languages do you work in?
English and Russian.
06
Services in the UAE
Detailed pages for each task
Money and stock
Channels and launch
Review your brand’s situation
A short call is enough to see whether working together makes sense. One conversation can change the direction